The university in Columbus will use the word “THE” for branded products associated with the school and sold through its athletics and collegiate channels, OSU spokesperson Ben Johnson said Wednesday in a statement to CNN.
“THE has been a rallying cry in the Ohio State community for many years, and Buckeye fans who purchase official Ohio State gear support student scholarships, libraries and other university initiatives,” Johnson said.
Last year, the university and the designer reached an agreement that allows both of them to register “THE” branded products for continuous use and license, Johnson explained.
“Like other institutions, Ohio State works to protect the university’s brand and trademarks because these assets benefit students and faculty, and support our core academic mission of teaching and research,” Johnson said.
The university’s trademark and licensing program generates an average of more than $ 12.5 million annually in revenue, which provides funding for university programs and student scholarships, according to the statement from Johnson.